DET GRØNLANDSKE SELSKAB

Corporate visual identity, analogue and digital, for the Greenland Society "Det Grønlandske Selskab" in Denmark, including a sub-identity and editorial design for a new magazine/publication called "Spor" (meaning trail/track/trace/traces). The name was chosen as a reference to both heritage, leading forward, and for the visual link of trails in the snow. A rebranding and redesign project commissioned by 'Det Grønlandske Selskab' in order to get a new visual approach and modernized their identity for the 100 year jubilee.

RESULT/HOW IT WAS DONE:

The logo was designed to be both simple in its form and expression, yet versatile.

The "diamond" shapes of blocks link to the snow, ice and icebergs, balancing the name of the logotype, and at the same time is a marker used throughout all identity material, as well as an adaptaion in the logotype for the magazine SPOR.

Furthermore, the shape is directly linked to the patterns of the traditional female nationalcostumes, where the strong variety of colours go beyond the "traditional" blue-ish hues. I wanted to keep this variation in mind, as well as using the bright positive colours, creating visual attention and a vibrant feel.

The magazine and web uses the diamond pattern as markers and navigation.

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