ICONOGRAPHY DESIGN THEMES

Creating an iconography-set to identify, categorize and label various types of designfields in a visual simple manner. The grid and outline/lines are deliberately made sharp without smooth bewel joins or soft tips, to emphazise a coherrence in the identity of the icons and making them "designlike" icons. Furthermore, the icons are drawn negative, making them have a different 'look and feel' than newer and softer curved signage.

ICON FOR 'IDENTITY'. The companys visual DNA

ICON FOR 'COMMERCIAL'. to gain reach and larger area of contact. The companys 'broadcasting'

ICON FOR 'CAMPAIGN'. Symbol of stairs/steps. The companys focus on escalating progress.

ICON FOR 'ILLUSTRATION'. A classic sharp pencil, the tool above tools.

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