ILLUM DEPT STORE Fashion Week Campaign display
VISUAL MERCHANDISING GRAPHICS Creating a window display to boost retail-attention and create a sale-spinoff, as well as adding brand value to the jewellery brand PANDORA. The window was decorated with backdrops and stickers based on the LACE-theme of the season, made with dropshadows to create a cut-out effect on print, and with foliosticker mounted on the windowfront, to add a layer-feel when passing by. The LACE-theme was presented in a similar style throughout all the PR material (additional photos) to add coherence and a strong point of reference. In collaboration with the visual merchandiser in charge, the jewellery was displayed in a fashion and accessory context with shoes and gloves from other high fashion brands of the department store.