PANDORA MURANO CAMPAIGN

PANDORA CAMPAIGN for animalprinted Murano Charms. The project is a visual campaign-pitch for both on and offline media on the Nordic markets, in order to highlight and market a '3 for 2' style-campain with a different approach, playing on the design of the jewellery and its inspiration from the animal kingdom. Art direction, Copywriting, POS/social media, directmails for nordic marketing. Idea-generation and layout for PANDORA online magazine.

inspirational image. Photo copyright: Picky wallpaper
campaign focus and key
The jewellery in relation to copy
Murano charms with animal prints
PR image
Instore POS and floor mounting. Original photo copyright Tore Andersen
Outdoor mounting, as seen in Metro area
Direct mail, loyaltyprogramme for club members
Social media, i.e Facebook post
Draft for PANDORA E-MAGAZINE, focusing on marketing the same jewellery, in a fashion- context
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