WORK:
Corporate identity for photographer Victor de Mello, an established fashion and art photographer.
Corporate identity for photographer Victor de Mello, an established fashion and art photographer.
FOCUS / ISSUES TO ADDRESS:
The design-intention is based in the wish to maintain a very sombre, sober design-style to emphazise – rather than compete with – the fantastic expression of the photographs themselves. Simultaneously, the corporate identity should reveal the focus of a professional high-end fashion photographer.
RESULT/ HOW IT WAS DONE:
Grayscale black and white, a direct visual soundboard to the black/white photographic style, allowing the colourful shots to be accompanied by a classic contrast. The key element being used is the old-school worktool the keyframe/view finder. The direct outline and shape is transferred throughout the design, and directly onto to flyers, posters invitations and stationary. As Victor De Mello is head of his corporation, his own name is being used to design the logotype, ensuring a direct and honest approach, a classic branding choice, but nonetheless effectful, and, though portugese in origin, easily used internationally. A sans serif and serif style font serve as reference points and visual contradictins, to balance the tradition of the analogue with the new digtital.
Grayscale black and white, a direct visual soundboard to the black/white photographic style, allowing the colourful shots to be accompanied by a classic contrast. The key element being used is the old-school worktool the keyframe/view finder. The direct outline and shape is transferred throughout the design, and directly onto to flyers, posters invitations and stationary. As Victor De Mello is head of his corporation, his own name is being used to design the logotype, ensuring a direct and honest approach, a classic branding choice, but nonetheless effectful, and, though portugese in origin, easily used internationally. A sans serif and serif style font serve as reference points and visual contradictins, to balance the tradition of the analogue with the new digtital.
All photographs belong to Victor De Mello.
